The Tech Giants



Who controls the information on the web, the people? No, Google controls 89% of the marketshare for search engines worldwide, and the closest contender to that is the Bing search engine with a 9% market share. Most of the information found online is going to be sourced through the Google Search Engine and Bing. As a result, many of the smaller companies in the informational technology industry cannot compete with the likes of these technology giants.

Space is the problem

As stated previously, Google and Microsoft control the majority of online searches. But this in of itself does not matter; what matters is the amount of space inside of an industry. In this case, there is not much space for players in the industry. But there are outliers like Brave who is a company that has built their entire company by being the antithesis of these technology giants. Every company wants their own ‘slice,’ but many of them cannot keep up with companies which own the majority of the market.

A tale of the times

This brings us back in time to Netscape, who was originally the dominant browser of the market. Netscape, after an excruciating market battle with Microsoft, eventually went defunct and many of the employees working on the Netscape Browser eventually became Mozilla. Now that same battle happens to Microsoft and Google Chrome, with Microsoft is not able to keep with Google. If a massive conglomerate like Microsoft is unable to be barely put a dent into Google’s market share, then what is the chances of other companies in the informational technology industry to be able to even fund projects to even close to the proportions of Google?

Other projects exist

Of course, these projects do exist. But, a lot of the time, these projects are unable to keep going. There are many reasons for this phenomenon, but it really breaks down into simple capitalism. A lot of the money is going to be coming from investors; who obviously want to have made money on their investment, but that really does not work out on the internet. This boils down to the money-makers being the companies tha Who t have the most customers, which on the internet is the company that is getting a lot of money from investors. This leads to one company being dominant in their respective industry, because even if you are burning money right now; you have millions of customers right now and you as an investor, are promised more money into the future because this money is being burnt to gather dominance.

Market Domiance

After dominance, you have money. What do you do when you have dominance over an industry, and do not want an anti-trust to be brought in-front of you? You make and sell the resources to companies that do not have the money to make their own resources. This is exactly what many companies do; products like Microsoft Azure, Amazon Web Services (AWS), and Google cloud. This while speculative can be a reality; these actions contribute to the inability for smaller organizations to find resources to make their contribution to the industry.

Concluding sentences

Smaller organizations contribute a ton to wider industry. While the massive technology giants gobble up market space. These giants in the informational technology industry fulfill themselves, pushing themselves forward. While the smaller companies are left to buy from them and consume from them.